People, hoops and spreading joy. If you could look at the heart of our company, this is what you would see. Our mission is to bring people together through sports and recreation and our vision is to become the first choice of hoops that give everyone a chance to play basketball anywhere they want. We strongly believe in the power of basketball when it comes to drawing smiles on people’s faces. Bringing laughter and joy to our customers, uniting friends and families around our favourite sport – that is why this brand exists.